Keywords, Deliverables & Directions

Some keywords for this project:

community
customize
consumer
designer
sharing
collaboration
learning
unique

After conducting research on the problem, solutions, and precedents, the direction that my project will take will consist of creating a community-based business. The business will have a web and store environment. Both components will work together in creating the whole brand experience.

The web platform acts as a community for consumers to learn about the brand, communicate with designers and other members, learn about the activities offered within the store and online, share, and give feedback. The store is the environment where the learning and creating takes place. In a general sense, the store is where there will be the most profit generated, as consumers will purchase and/or make their own products and enroll in workshops and tutorials.

A set of expected deliverables will be completed by the end of this project. They are as follows:

identity design - BPS, visual aesthetic, logo, applications (business cards, tags, advertisements etc)
website
kits
catalogue
store interior/front